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Equitise launches with mobile-media crowd-investment

Press Release – Equitise

New equity-crowdfunding service, , launches today by offering New Zealanders the chance to buy shares online in Tourism Radio NZ. Thriving in the twin, high-growth markets of mobile media technology and inbound tourism, Tourism Radio …Media release : 30 January 2015

Equitise launches with mobile-media crowd-investment

New equity-crowdfunding service,, launches today by offering New Zealanders the chance to buy shares online in Tourism Radio NZ. Thriving in the twin, high-growth markets of mobile media technology and inbound tourism, Tourism Radio is already a proven commercial success, with revenue over $950,000 in 2014, and a prime example of the kind of serious business investments Equitise will specialise in presenting. The offer is the first opportunity to invest in both the mobile technology sector and the media-communications sector via crowdfunding in NZ, as well as a way to gain a stake in the $65.2 million per day NZ tourism industry.

Tourism Radio is seeking crowd-investors to accelerate their expansion and the Digital Travel Guide company’s management believe the investment will result in revenue growth compounding by 50% year on year, providing solid returns to investors.

“We’re proud to be launching Equitise by offering New Zealanders the opportunity to invest in a mobile media technology market leader,” says Jonny Wilkinson, Equitise Co-Founder. “The business uses patented technology to deliver location-based audio content across mobile devices and apps. The revenue model is proven and the company is ready to scale. We believe it’s a great opportunity both for established business investors and people wanting to try investing in private business for the first time.”

Equitise supports businesses to raise investment both by selling equity to ‘the crowd’ and also by introducing trans-Tasman angel investors, a powerful blended model. Serial technology-entrepreneur Aaron Ridgway is leading the $45,000 pre-committed investment in Tourism Radio NZ on Equitise; investments through the online crowd-platform start at $500.

“I’ve invested in Tourism Radio NZ because I believe a cash injection will enable the business to scale relatively easily,” says Ridgway.” The growth opportunities here and in Australia look good to me and I like backing high-integrity business owners who are ready to expand, as opposed to more speculative start up business’s that are higher risk – it’s more satisfying, more useful and more fun than investing in property.”

Tourism Radio delivers geo-location specific Digital Travel Guide commentary to tourists through mobile devices in motor homes and rental cars, via a nationwide network of distribution partners. When the vehicle approaches one of over 2,200 points of interest across New Zealand, including landmarks and hidden gems, the commentary alerts the tourists.

Tourism Radio revenue is generated through the sale of location-specific advertising embedded in the content, providing a unique and valued service to both end-user tourists and to advertisers. Founded in 2008, by CEO Hayden Braddock, the company will use the investment to expand its sales force locally, prepare the business for expansion into Australia, and take the technology to the next level. Tourism Radio NZ has a pre-investment valuation of $950,000 and is looking to raise between $200,000 and $350,000 through new share releases equating to up to 23.3% of the company. Tourism contributes just over 7% of GDP for New Zealand and generates nearly 8.3% of total employment. With 2.6 million international visitors annually, total tourism expenditure reached $23.8 billion for the year ended March 2014.

Equitise has been founded to make it easier for kiwis to invest in serious New Zealand and Australian business opportunities. The company was authorised to offer equity investments to the New Zealand public through their unique cloud platform, by the FMA, at the end of December 2014. The Australian branch of the business expects to be operating by June 2015.

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