Innovators selected to pitch at Fieldays Innovation Den

Press Release – SodaInc

Nine innovators from across New Zealand have been chosen by a selection panel from Waikatos entrepreneurship hub SODA Inc. to pitch their innovations at the Fieldays Innovation Den at Fieldays in Hamilton next Thursday (12 June).Innovators selected to pitch at Fieldays Innovation Den

Nine innovators from across New Zealand have been chosen by a selection panel from Waikato’s entrepreneurship hub SODA Inc. to pitch their innovations at the Fieldays Innovation Den at Fieldays in Hamilton next Thursday (12 June).

The Fieldays Innovation Den was established last year as a joint initiative between Fieldays and SODA inc. to connect inventors and entrepreneurs with global industry leaders.

This year a total of 40 innovators from around New Zeeland applied to pitch at the Fieldays Innovation Den. A selection panel from SODA Inc. shortlisted 20 applicants to take part in a two day workshop in Hamilton, where the nine finalists were selected.

Each finalist will pitch his or her innovation live to more than 130 investors and business leaders at the Fieldays Innovation Den in an attempt to glean product investment and advice.

SODA Inc. chief executive Graham Smith said the event poses a unique opportunity for innovators.

“Each of the Fieldays Innovation Den finalists has the chance to secure early stage investment, obtain knowledge about the business world, and learn how to take their inventions into global markets. We have seen some great results from last year’s den,” he said.

Fieldays chief executive Jon Calder said the Fieldays Innovation Den is a unique engine that will continue to grow, develop and fuel agricultural innovations in New Zealand.

“Agri-tech is key to continuing to unlock and improve our efficiency and effectiveness as a nation.

Continued innovation in this sector will build and maintain New Zealand’s global position as an agrileader – and that is something we are incredibly excited about,” he said.

When selecting finalists, the SODA Inc. selection panel were interested in the customers, the problems they experience, the innovator’s solution to the customers’ problem and the business model.

They specifically evaluated viability, ability to scale, competitive positioning and quality of pitch.

“We were pushed to the limit at the workshop and forced to really think about the business behind our product rather than just the product. I’m nervous and excited now for the Fieldays Innovation Den,” finalist Richard Upperto said.

The nine finalists include LiquidStrip, a filtration system designed to efficiently separate liquid and solid from waste effluent to allow for improved disposal; Ice Cycle, a snap milk chiller capable of chilling milk from the cow at rapid speed; and Gudgeon Pro, a fencing tool used to quickly and accurately
hang gates.

Others include Tank Watcher, Ezy Cups, DTexH2o, Climbing Wheels, Pure Wild Ginseng and Unigrip.

ENDS

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