Blackmores Motivates Kiwis – A Little Less, A Little More

Press Release – Blackmores

New Zealands obesity issue has plunged into the media once again this week following the release of worrying statistics from an international obesity study, published by medical journal The Lancet.Blackmores Motivates Kiwis to
Get a Little Fitter, Lose a Little Weight, Have a Little Fun!

New Zealand’s obesity issue has plunged into the media once again this week following the release of worrying statistics from an international obesity study, published by medical journal The Lancet.

The research shows New Zealand’s rate of obesity is increasing at an alarming speed, with two thirds of adults classed as being obese or overweight. Surpassing Australia, New Zealand has been named as having the highest rate of obesity in Australasia, with 29% of adults and 9% of children obese.

Trusted health and well-being brand Blackmores is joining the crusade to reverse this trend by motivating New Zealander’s to make small, positive, healthy lifestyle changes with their campaign A Little Less, A Little More.

Introduced in 2013, the campaign is all about identifying and reducing habits that may be adverse to one’s health and well-being, and replacing them with realistic goals for positive change.

“People are bombarded by orders to overhaul their lifestyle, which can be overwhelming and ultimately lead to failure,” says Blackmores NZ Marketing Manager Lisa Munro. “A Little Less, A Little More is a simple approach to health and fitness, encouraging much smaller commitments that are more sustainable and much less intimidating.”

To further show their commitment to supporting Kiwis to lead active, healthy lifestyles, Blackmores have joined forces with Total Sport to encourage all levels and ages to get active and complete the Blackmores XTERRA Auckland Trail Run/Walk Series throughout June to September.

Located in stunning natural locations all within one hour’s drive of Auckland City, the courses and terrain, while challenging, are always achievable. And with four course lengths on offer, ranging from short (5-7km), mid (21-14km), long (17-20kim) to super long (21km+), there is an option for every fitness level.

The perfect opportunity for families to get outdoors and get active, the Blackmores XTERRA Auckland Trail Run/Walk Series, is a fun day out for all!

Blackmores XTERRA Auckland Trail Run/Walk Series event locations and dates:
• 8 June – Shakespear Regional Park
• 29 June – Woodhill Forest
• 20 July – DOME Valley
• 10 August – Waharau Regional Park
• 2 – 31 August – Riverhead Forest
• 21 September – Hunua Ranges

A Little Less, A Little More website link:
http://www.blackmoresnz.co.nz/littlelesslittlemore

Blackmores XTERRA Auckland Trail Run/Walk Series website link:
www.trailrun.co.nz

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