Press Release – JUCY
Ambitious kiwi company JUCY are celebrating their first year JUCYFYING the USA by throwing a party in LA at the Consular General, Leon Grices private home. Guests will be treated to classic kiwi hospitality and be sure to learn what brand mascot …Cheeky and colourful kiwi Campervan Company celebrates first year in the USA.
New Zealand gives Young Free Independent Travelers (YFIT’s) fun and eco-friendly camping options on the American West Coast.
Ambitious kiwi company JUCY are celebrating their first year JUCYFYING the USA by throwing a party in LA at the Consular General, Leon Grice’s private home. Guests will be treated to classic kiwi hospitality and be sure to learn what brand mascot Lucy means when she says “music and passion are always in fashion at JUCY”
One year ago today, bright green and purple campers started rolling out of the JUCY USA offices in LA, San Francisco and Las Vegas. These iconic kiwi campervans (or RV’s as they’re known in the US) are the stuff that road trips for the young and young at heart are made of. With 180 vehicles on the road, JUCY USA is changing the stereotype of the classic USA RV holiday. Easy to drive and cheap to hire the JUCY Champ comes equipped with “everything including the kitchen sink” according to the quirky sayings on the vehicle exteriors.
“It’s like the love-child between a hotel and a tent” says Katie a young professional en-route to Coachella music festival. With a DVD player, GPS, custom built interiors, a double bed hidden in a pop-up roof pod and even linen if you want it, it’s easy to see what she means.
It comes as no surprise that JUCY campervans are in popular demand by young professionals for weekend escapes, music festivals or epic adventures down the American West Coast.
Ask CEO Tim Alpe about JUCY’s future in the USA and he’ll tell you that “that the potential for fun, user-friendly camper vans (RV’s) becoming the vacation vehicle of choice for dynamic young Americans on the go has huge potential. If our first year in the US is any indication, the sky is the limit for the JUCY brand in this country.”
Lucy, the mascot and voice of the brand encourages people to “sing as long and loud you like in a JUCY camper” (another of Lucy’s saying on the vehicles) and represents the fun, cheeky attitude of the brand. Their strong social media following – over 16,000 fans on facebook and 7000 followers on twitter, shows just how much JUCY understands and connects with their target audience.
Over 200,000 people drive, sleep, cruise and experience the JUCY way of life.
Proudly New Zealand family owned and operated it’s still one of Australasia’s fastest growing tourism companies. JUCY is led by a board with Independent directors and has a management team that all share the same vision of creating a global tourism brand – or “JUCY-FYING the world” as the brothers like to call it.