Press Release – Emirates Airlines
Emirates has unveiled a new rendition of its own distinctive music, with a specially choreographed performance at the renowned Dubai Fountain in Downtown Dubai, inspired by its Hello Tomorrow theme. Set against the backdrop of the iconic Burj Khalifa, …
News Release, 23 January 2013
Emirates’ Theme Debuts At Dubai’s Famous Dancing Fountain
Emirates has unveiled a new rendition of its own distinctive music, with a specially choreographed performance at the renowned Dubai Fountain in Downtown Dubai, inspired by its Hello Tomorrow theme.
Set against the backdrop of the iconic Burj Khalifa, the world’s tallest building, the Emirates fountain show is a vibrant display of the essence of global harmony and spirit of Hello Tomorrow.
Emirates’ signature tune has been brought to life by England’s national orchestra, the Royal Philharmonic Orchestra in London, and the Soweto Gospel Choir in Johannesburg, who midway through the composition brings an unexpected dramatic element, by singing the words “Sawubona Ungomso” – Zulu for “Hello Tomorrow”.
Designed specifically for the Dubai Fountain by Grammy Award-winning composer Christopher Tin, the composition is not just a fusion of contrasting musical styles, but also captures the philosophy behind Emirates’ Hello Tomorrow platform.
The famous fountains will dance to Emirates’ Hello Tomorrow music every night after the Water, Fire and Light show at 8pm and 10pm until February 4, 2013 at the Burj Lake in Downtown Dubai. After February 4, the Emirates fountain show will be incorporated as the newest addition to the full Dubai Fountain repertoire, where residents and visitors to Dubai can be immersed in the grand scale of the Hello Tomorrow composition.
“The coming together of talent from across the globe to create a single harmony is the embodiment of what we stand for at Emirates, and the driving force behind Hello Tomorrow,” said Boutros Boutros, Divisional Senior Vice President – Corporate Communications, Emirates. “In our journey towards creating a cultural movement, the music is a key element to setting the tone and mood in our communication, and creating unity in Emirates’ vision.”
Composer Christopher Tin commented: “For the Hello Tomorrow fountain show, I was inspired both by the international reach of the Emirates brand, but also by the range of emotions that the Fountain itself is able to elicit. I always wanted a piece of music that had a touch of international influences.”The combination of the Soweto Gospel Choir chanting set against an arrangement performed by the Royal Philharmonic Orchestra, helped give the piece a global sensibility, while using the vernacular of late-19th-century Austria– with references to waltzes and other dance forms–helped me showcase the humour, balletic grace, and exhilarating spectacle of the Fountain itself.”
The 500-acre Downtown Dubai mega-development of Emaar has several compelling attractions including The Dubai Fountain, which features an extensive playlist reflecting the multicultural diversity of the city. .
New Emirates Fountain song part of The Dubai Fountain (photo courtesy of Emaar Properties)