Press Release – Emirates Airlines
Emirates Airline is on the runway to Facebook fame after reaching one million fans globally.News Release, 22 November 2012
Emirates Says Thanks A Million To Its Facebook Fans
Emirates Airline is on the runway to Facebook fame after reaching one million fans globally.
The airline launched its Facebook page on March 25 and attracted 300,000 fans in just three weeks. Within only a few more weeks, it was the number one airline on Facebook in the region. Two months later, the page reached half a million fans and today, within only eight months of launching in the social media space, Emirates has reached one million Facebook fans.
Fresh from its Facebook success, Emirates has also just launched its Google+ page, attracting over 250,000 “+1s” in just three weeks. The new page allows fans to interact with the brand through their passions such as photography, travel or aviation.
Both social media platforms have been set up to support the airline’s evolution from a travel brand to a global lifestyle brand. Emirates has already successfully involved fans in its “Hello Tomorrow” brand platform with its Facebook page.
With posts about its fleet, products, sponsorships and crew, Emirates is now one of the most engaged brands, not only in the airline category but amongst other lifestyle brands.
“Owning a space in social media was a natural progression for Emirates on its global trajectory,” said Boutros Boutros, Emirates’ Divisional Senior Vice President Corporate Communications.
“To attract one million fans in such a short period of time is a major achievement and reflects the deep-rooted support we enjoy around the world for our products and services. It is also a powerful endorsement of the brand and we thank all those who ‘like’ us and follow our posts on a regular basis,” Mr Boutros added.
The airline flies to 126 destinations – among them Auckland and Christchurch – in 74 countries across six continents with a fleet of modern fuel efficient aircraft, including the world’s largest fleet of Airbus A380s.