For want of a name our agriculture flounders

Article – sticK

Every story has a name – except the one which describes our agriculture. This, I argue, is one of the reasons we struggle to tell people around the world and in our cities about what exactly is and has been the basis of our farming’s comparative …

For want of a name our agriculture flounders

By By Peter Kerr for sticK

(sticK – 23 October 2012 ) Every story has a name – except the one which describes our agriculture.

This, I argue, is one of the reasons we struggle to tell people around the world and in our cities about what exactly is and has been the basis of our farming’s comparative advantage for the past 130 years.

Let me provide an example.

We don’t start a story with: ‘This is about a wolf and a little girl and a grandmother who lives alone.”

No, we start, “This is the story of Little Red Riding Hood.”

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For sticK – science, technology, innovation & commercialisation KNOWLEDGE – is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com

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